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Velvet Whip Arts & Social Club

2025 | Marketing | PR

Velvet Whip Public Launch

Objective
Build brand awareness and generate momentum for Callowhill's premier new venue, driving steady attendance and revenue growth.
Overview
SERF was brought on to strategically market the launch of Velvet Whip, connecting the new venue with fresh audiences.
Impact
Executed a targeted PR and influencer marketing campaign that expanded Velvet Whip's social media following by 9,000+ while establishing long-term brand equity.

Related Links: Wooderice, Visit Philly

  • Bartenders at work behind the long bar, back shelves lit in blue under fringed chandeliers.
  • A burlesque dancer arching under a headdress of live flames on the red-curtained stage.
  • Two cocktails on the bar top, a pale coupe and a red spritz, neon blurring behind them.
  • A dancer in a red jewelled hat and sequins caught mid-move in red light.
  • A dancer in a beaded headpiece smiling through the crowd.
  • A performer in a red sequined costume and veil holding an embrace on stage.