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Olney Culture Lab

2026 | Marketing | PR

De/Composition

Objective
Establish new audience touchpoints for a new event series, engaging diverse communities beyond Olney Culture Lab's traditional partner network.
Overview
SERF was retained to develop and execute a strategic marketing campaign for the launch of an initiative spotlighting community and environmentalism. Spearheaded by Olney Culture Lab, the project received support from TreePhilly, Bennett Compost, and the William Penn Foundation.
Impact
Successfully delivered a targeted campaign that achieved a 72% Net Promoter Score, reached maximum event attendance capacity, and engaged a broad range of audience demographics with each target demographic being represented.

Related Links: Gritty and Green Podcast, Broad Street Review, Green Philly

  • Layered green and blue projections filling the width of the warehouse screen.
  • A dancer in a white and violet dress turning mid-phrase on a darkened stage.
  • A costumed performer standing in a green-lit hall lined with tall ceramic vessels, facing a seated audience.
  • A DJ working behind the decks under blue light, the crowd in silhouette.
  • A guided walk moving along a wooded park path on an overcast morning.
  • Projection-mapped visuals washing across a warehouse wall above a seated audience.
  • The audience watching a final projection sequence break into white and gold.