← All projects

Culture Works

2026 | Event Management | Marketing

Third Thursday Event Series

Objective
Manage the Third Thursday event series in collaboration with Culture Works and the Department of Commerce, expanding the arts and culture community while enhancing overall brand visibility for Culture Works.
Overview
SERF was engaged to execute and grow the Third Thursday initiative, orchestrating a compelling series of arts-focused gatherings designed to cultivate community connection and elevate partner engagement.
Impact
Successfully delivered the Third Thursday series, driving increased engagement and attendance across arts and culture participants while supporting co-working membership growth through targeted marketing strategies.
  • Four panelists seated before the audience, the speaker in a navy jacket gesturing as he makes his point.
  • Two attendees talking over drinks, name tags on, after the panel.
  • A host holding a printed program overhead as he introduces the evening, a colleague in a bright kimono standing alongside.
  • Guests leaning in for a group photo beside the kitchen counter, set with drinks and platters.
  • A five-person panel seated at the front of the loft, one speaker mid-sentence, the audience filling the rows in front.
  • Four panelists in conversation, one gesturing as he makes a point.
  • The panel listening as a question comes from the floor.
  • The refreshment table set with an infused-water dispenser, ranks of canned drinks, and cut flowers, guests talking behind it.