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Atlantic x SHB

2024 | Creative Event Consulting

The Atlantic Festival

Objective
Formulate a strategic positioning plan to relocate The Atlantic's flagship festival from Washington, D.C. to New York City, designed to attract a broader Gen Z demographic through an immersive attendee experience.
Overview
Partnering with SHB, we collaborated with The Atlantic as they sought to redevelop their flagship festival for greater demographic reach and a more impactful overall experience. Together, we crafted a compelling strategic case for relocating the event.
Impact
Following our strategic guidance for a successful transition, The Atlantic successfully moved its festival to New York, where it has continued to thrive for two consecutive years.
  • Four panelists on a dark stage under the title The Crisis of Political Violence.
  • The book-signing table, festival programs stacked beside a white flower arrangement.
  • The festival bookstore, shelves of titles ranged under the store sign.